Marketing and seduction – Le bulletin de l’Illec

Interview with Katja Rausch, Associate Professor at Paris 1 Panthéon-Sorbonne in the Bulletin de L’illec

During the natural need to possess the client and individualize the relation, the process of client seduction uses “almost-nothing” to be succeed. What is seduction in marketing terms, which brands are successful and what are the limits? Article in French.